American basketball player Paige Bueckers stars in the latest ad campaign for Coach, promoting the brand's multiyear partnership with the WNBA.

Bueckers, who was recently drafted as the Dallas Wings' number one pick, stars in a series of images and videos that explore how self-expression is integral to athletes and their 'identities as players and as people, and the ways their style helps build confidence as they embark on their new professional sports careers'.